/* LAARO · páginas de segmento e de bairro */
.seg-hero { min-height: 0; display: block; padding: 8rem var(--margin) clamp(3rem, 6vw, 5rem); }
.seg-hero > .top { position: absolute; }
.seg-hero-in { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); row-gap: 2.5rem; align-items: center; }
.seg-hero-copy { grid-column: 1 / 8; display: grid; gap: 1.5rem; justify-items: start; }
.seg-crumbs { display: flex; flex-wrap: wrap; gap: .5rem; font-size: var(--step-small); color: var(--paper-soft); }
.seg-crumbs a { color: var(--paper); }
.seg-h1 { font-size: clamp(2.5rem, 1.2rem + 4.4vw, 5.5rem); line-height: .98; letter-spacing: -0.045em; font-weight: 700; max-width: 14ch; }
.seg-h1 .dot, .seg-h2 .dot { color: var(--red); }
.seg-lead { font-size: var(--step-lead); line-height: 1.3; font-weight: 500; letter-spacing: -0.015em; color: var(--paper-soft); max-width: 34ch; }
.seg-hero .actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 1.5rem; }
.seg-hero .actions .link { color: var(--paper); }
.seg-hero-fig { grid-column: 8 / 13; position: relative; margin: 0; aspect-ratio: 4 / 5; overflow: hidden; background: var(--night-2); }
.seg-hero-fig img { width: 100%; height: 100%; object-fit: cover; display: block; }
.seg-hero-fig figcaption { position: absolute; left: .75rem; bottom: .75rem; background: rgba(17,19,24,.7); color: var(--paper-soft); font-size: .75rem; padding: .35rem .6rem; }
.seg-hero-grid { display: grid; grid-template-columns: 1fr 1fr; gap: .5rem; background: none; }
.seg-hero-grid img { aspect-ratio: auto; height: 100%; min-height: 0; }

.seg-sec { padding: clamp(4rem, 8vw, 7rem) var(--margin); }
.seg-wrap { max-width: 84rem; display: grid; gap: 1.75rem; }
.seg-two { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2rem var(--gutter); align-items: start; }
.seg-two > div { display: grid; gap: 1.25rem; justify-items: start; }
.seg-kicker { font-size: var(--step-small); font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--cobalt-dk); }
.f-night .seg-kicker { color: var(--paper-soft); }
.seg-h2 { font-size: clamp(2rem, 1.1rem + 2.6vw, 3.5rem); line-height: 1.02; letter-spacing: -0.035em; font-weight: 700; max-width: 22ch; }
.seg-h3 { font-size: var(--step-lead); font-weight: 700; letter-spacing: -0.02em; margin-bottom: 1rem; }
.seg-text { font-size: var(--step-body); line-height: 1.6; color: var(--ink-soft); max-width: 52ch; }
.f-night .seg-text { color: var(--paper-soft); }
.seg-acts { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--gelo-2); }
.seg-acts li { display: flex; gap: .9rem; align-items: baseline; padding: 1.1rem 0; border-bottom: 1px solid var(--gelo-2); font-size: var(--step-body); line-height: 1.45; font-weight: 500; }
.seg-acts li::before { content: ""; width: .6rem; height: .6rem; flex: 0 0 auto; background: var(--red); transform: translateY(-2px); }
.seg-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; }
.seg-cards--stack { grid-template-columns: 1fr; gap: .5rem; }
.seg-card { background: var(--paper); padding: 1.75rem; display: grid; gap: .6rem; align-content: start; color: var(--ink); }
.f-paper .seg-card { background: var(--fog); }
.seg-card h3 { font-size: var(--step-body); font-weight: 700; letter-spacing: -0.01em; }
.seg-card p { font-size: var(--step-small); line-height: 1.55; color: var(--ink-soft); }
.seg-card--link { text-decoration: none; padding: 1.1rem 1.25rem; transition: transform var(--t-hover) var(--ease-out), background-color var(--t-hover) ease; }
@media (hover: hover) and (pointer: fine) { .seg-card--link:hover { transform: translateX(4px); background: var(--gelo-2); } }
.seg-band .seg-two { align-items: center; }
.seg-faq { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; }
.seg-qa { border-top: 2px solid var(--ink); padding-top: 1.1rem; display: grid; gap: .6rem; align-content: start; }
.seg-qa h3 { font-size: var(--step-body); font-weight: 700; line-height: 1.3; }
.seg-qa p { font-size: var(--step-small); line-height: 1.6; color: var(--ink-soft); }
.seg-links { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: .5rem 1.5rem; }
.seg-links a { display: block; padding: .8rem 0; border-bottom: 1px solid var(--gelo-2); font-weight: 600; text-decoration: none; }
.seg-links a:hover { text-decoration: underline; text-underline-offset: .2em; }
.seg-note { font-size: var(--step-small); line-height: 1.55; color: var(--ink-soft); max-width: 70ch; }
.seg-chips { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: .5rem; }
.seg-chips li { padding: .55rem .9rem; background: var(--paper); font-size: var(--step-small); font-weight: 600; }
@media (max-width: 63.99em) {
  .seg-hero-copy, .seg-hero-fig { grid-column: 1 / -1; }
  .seg-hero-fig { aspect-ratio: 16 / 10; }
  .seg-two, .seg-cards, .seg-faq { grid-template-columns: 1fr; }
  .seg-links { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 47.99em) { .seg-hero { padding-top: 6rem; } .seg-links { grid-template-columns: 1fr; } }
.seg-hero .seg-h1 { grid-row: auto; grid-column: auto; margin-top: 0; align-self: auto; }
.seg-callout { font-size: clamp(1.5rem, 1rem + 1.6vw, 2.25rem); line-height: 1.12; letter-spacing: -0.03em; font-weight: 700; color: var(--ink); padding-left: 1rem; border-left: 4px solid var(--red); max-width: 20ch; }
.seg-callout .dot { color: var(--red); }

/* ---------- Médias empresas ---------- */
.seg-hero-fig--wide { aspect-ratio: 5 / 4; }
.md-pubs { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; }
.md-pub { background: var(--fog); display: flex; flex-direction: column; }
.md-pub img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; display: block; }
.md-pub > div { padding: 1.5rem 1.75rem 1.75rem; display: grid; gap: .6rem; }
.md-pub h3 { font-size: var(--step-lead); font-weight: 700; letter-spacing: -0.02em; }
.md-pub p { font-size: var(--step-small); line-height: 1.6; color: var(--ink-soft); }
.md-pils { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; }
.md-pil { background: var(--night-2); padding: 2.25rem 2rem; display: grid; gap: 1.1rem; align-content: start; }
.md-num { font-size: 3rem; font-weight: 800; line-height: 1; color: var(--red); }
.md-pil h3 { font-size: var(--step-lead); font-weight: 700; letter-spacing: -0.02em; }
.md-pil p { font-size: var(--step-small); line-height: 1.6; color: var(--paper-soft); }
.md-pil ul { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.12); }
.md-pil li { padding: .75rem 0; border-bottom: 1px solid rgba(255,255,255,.12); font-size: var(--step-small); }
.md-steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1rem; }
.md-step { border-top: 3px solid var(--ink); padding-top: 1.25rem; display: grid; gap: .6rem; align-content: start; }
.md-step span { font-size: var(--step-small); font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--cobalt-dk); }
.md-step h3 { font-size: var(--step-lead); font-weight: 700; letter-spacing: -0.02em; }
.md-step p { font-size: var(--step-small); line-height: 1.6; color: var(--ink-soft); }
.md-kpis { background: var(--fog); padding: 2rem; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 2fr); gap: 1rem 2.5rem; align-items: center; }
.md-kpis p { font-size: var(--step-body); line-height: 1.6; color: var(--ink-soft); }
.md-kpis strong { color: var(--ink); }
.md-cases { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1rem; }
.md-cases .seg-card { padding: 2.25rem; gap: .9rem; }
.md-cases .seg-card h3 { font-size: var(--step-lead); line-height: 1.25; }
@media (max-width: 63.99em) {
  .md-pubs, .md-pils, .md-cases, .md-kpis { grid-template-columns: 1fr; }
  .md-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 47.99em) { .md-steps { grid-template-columns: 1fr; } }